OBP | Opal Bio Pharma
Opal Bio Pharma was established as one of the first privately owned multinational biopharmaceutical brands in Oman, with a vision to play an influential role in the GCC, the broader MENA region, and ultimately global markets.
This project offered an opportunity to craft a cohesive, trustworthy, and modern identity—one capable of presenting a brand image on par with leading global pharmaceutical companies. The goal was to create a brand that would be scientifically credible, reliable in the eyes of physicians, pharmacists, and decision-making bodies, and visually distinctive and competitive at the level of packaging and design.
We were tasked with creating and developing Opal Bio Pharma’s brand identity—from naming its core products to designing a unified and scalable visual language that could solidify the brand’s position across competitive regional and international markets.
Client : Nivad Pharmed Group
Service : Brand Identiry
Year : 2022
Challenge
The pharmaceutical industry—particularly in the biopharmaceutical sector—operates within a multilayered decision-making ecosystem. Brand trust is not primarily built through consumer engagement, but rather through acceptance by governments, regulatory bodies, international accreditation organizations, and key players in the supply chain. For a newly established brand like Opal Bio Pharma, earning credibility at this level required more than clinical performance; it demanded a cohesive identity built on a deep understanding of how this ecosystem functions.
The pharmaceutical market across the MENA region—valued at over $45 billion—poses a unique challenge to emerging brands. Heavy reliance on imports, traditional preference for established international names, the influential role of state-led supply systems, and cultural diversity have created a highly competitive and complex environment. In such a market, a brand must not only demonstrate reliable clinical performance but also present a visual and structural identity that meets global standards.
Opal Bio Pharma needed to navigate this challenging landscape by striking a careful balance: remaining connected to its geographic, cultural, and scientific roots in Oman, while also projecting the credibility and refinement required to compete alongside the world’s most reputable pharmaceutical brands. This balance—between authenticity and global-level professionalism—became one of the project’s core strategic challenges.
Solution
The visual identity of Opal Bio Pharma was designed around a core concept that could represent the brand’s multiple layers in a simple, precise, and scalable structure.
The OBP logo, composed of three circles and two lines, not only renders a minimal abstraction of the brand’s initials but also conveys its foundational ideas across several dimensions:
The three circles reflect the brand’s three conceptual pillars: scientific knowledge, structural reliability, and scalable creativity.
Their molecular and orderly arrangement recalls biological and pharmaceutical systems — scientific, precise, and unmediated.
The horizontal orientation of the form represents a timeline of past, present, and future — a perspective that honors the brand’s origins while projecting its forward momentum.
This configuration also reflects the triad of diagnosis, control, and treatment — three critical stages in the pharmaceutical intervention chain, mirrored in the logo’s continuous and complementary circular form.
The two lines between the circles evoke layers of protection, separation, and oversight — symbolizing safety and regulation in biomedical processes.
The brand’s color system draws inspiration from the natural landscape of Oman: land, sea, and sky — representing life, flow, and long-term vision.
This geographic connection roots the brand in its national context while reinforcing its international aspirations.
This visual language laid the foundation for a comprehensive identity system deployable across all media — from pharmaceutical packaging and medical apparel to formal documentation and digital environments.
Each component was designed for complete scalability, allowing the brand to grow across diverse contexts without losing coherence.
Packaging design played a central role in developing this identity. Each product was introduced with a unique, scientifically grounded name — carefully crafted by our team based on pharmaceutical naming regulations, clinical relevance, and differentiation.
The packaging system was designed around minimal structure, controlled color palettes, clear typography, and rigorous grids to ensure visual competitiveness on a global scale.
Ultimately, this identity does more than represent the brand — it establishes OBP as a credible, competitive, and forward-looking presence in the minds of professional audiences.
